Purple Cow: Dissected

Seth Godin's new book, Purple Cow is about transforming your business by being remarkable.
More than half a million copies in print worldwide.

Explore this book by clicking on a section of the cow (above).


"In his book Purple Cow: Transform Your Business by Being Remarkable, Seth Godin says that the key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, a best-selling author, highly sought after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off."



"I love this book! Part wake up call, part action plan, Seth Godin's Purple Cow shows organizations how to add distinction-andavoid extinction-in today's new economy." more >>